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Functional Foods & Drinks

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By: Sean Moloughney

Editor, Nutraceuticals World

Increasing health and wellness concerns have moved functional foods and drinks from a niche segment to a mainstream product, according to a new report from Companies and Markets titled “Functional Foods And Drinks—A World Market Analysis.” The market is spurred mainly by the introduction of innovative products satisfying the customer’s nutritional and health requirements. A new genre of products has emerged that help maintain bone, gut, heart health and general well-being. Rise in disposable income and growing willingness to pay more for healthy, indulgent and convenient foods are factors critical for growth of this market. Flavor and functional benefits continue to be the crucial factors determining consumption decisions. Organic functional foods have also emerged as a niche sector garnering immense consumer attention. For further information: www.companiesandmarkets.com

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